OUR STORY

Loop and Egg was founded in London by Dani Macovei, out of a love for beauty, a sharp eye for detail and the belief that great design shouldn’t just be admired from afar, it should be worn, lived with, and enjoyed.

Dani is a restless creative mind who moves easily between art, design and film, always chasing ideas that look good and feel worth engaging with. Trained at Central Saint Martins, he went on to start Posthuman Studio and eventually Loop and Egg, a space where playful imagination meets timeless, high-quality design, at a price that feels within reach.